Back in August 2010 we began asking about a series of “trait” attributes as applied to Gov. Chris Christie in addition to our usual  questions about how favorable people feel about the governor and how his job performance is perceived. We ask a series of both positive and negative trait words and respondents tell us “how well” they describe Gov. Christie. We have also included a set of emotion words, asking how people “feel” when they read or hear about the governor. These kinds of questions help us dig below the relatively simplistic positive and negative ratings we otherwise get.

Today’s release does our usual ratings – favorability and job performance, but also our occasional trait and emotion questions which we last asked in October 2011. Back in October, the governor’s trait ratings had improved significantly since April 2011 (the previous time we asked) probably due to factors relating to the speculation about a run for the presidency. By improved we mean that the use of negative words to describe him declined, while positive words increased. Today the negatives are back up to where they were in April 2011, though the propensity to use the positive traits has not gone down. At the same time, Christie’s overall favorability and job performance ratings have remained remarkably stable in our polling over the last two years.

The text of today’s release is below. Click here for a PDF of the text, with the questions and tables related to this release.


Voters more outspoken about governor’s personality traits

 NEW BRUNSWICK, N.J – While Gov. Chris Christie’s favorability ratings show little change since a February Rutgers-Eagleton Poll, New Jersey voters have become more likely to describe him as stubborn, arrogant and self-centered than they were six months ago, a new survey finds. At the same time, a majority thinks strong leader, independent and smart are also good descriptors of the governor.

Forty-six percent of respondents feel favorably toward Christie while 42 percent do not, virtually unchanged since February. The governor received an “A” or “B” for his job performance in both polls from 43 percent of voters while 30 percent gave him a “D” or “F.”

Voters have become more likely to ascribe negative traits to Christie, compared to October 2011, the poll finds. More than half (56 percent) say arrogant applies very well, up 15 points. The terms self-centered and bully each gained 11 points. Stubborn, which may be seen as either positive or negative, is up 12 points; 62 percent who say it fits the governor very well.

Voters are also more likely to express anger (up 11 points to 42 percent) and worry (up 9 points to 46 percent) than six months ago,  while no more likely to feel proud (35 percent, down 4 points) or enthusiastic (36 percent, down 1 point) about Christie..

Half the respondents use positives, such as strong leader, independent, and smart to describe Christie, but the only positive trait to increase significantly is independent (nine percentage points).

“After becoming less negative in October compared to April last year, voters are again more willing to ascribe negative traits to Gov. Christie,” said poll Director David Redlawsk, a professor of political science at Rutgers University. “In the latter part of 2011, as the presidential talk increased, the governor was less visibly combative in his public appearances. But as we were polling this time, several high profile events made people think again about traits they find less positive.”

Results are from a poll of 601 New Jersey adults, including a subsample of 518 registered voters conducted statewide among both landline and cell phone households from March 21-27. The registered voter sample has a margin of error of +/- 4.3 percentage points.

Christie evaluations continue slightly positive

Voters’ impressions of Christie have remained relatively consistent since August 2010. His worst rating came in August 2011, when 45 percent were favorable and 47 percent unfavorable. At his best, Christie was up 12 points in November 2011, 49 percent to 37 percent.

“It’s rather fascinating that across such a long period we have stable ratings,” said Redlawsk. “Given the strength of his personality and the battles he has picked and won, we would expect more ups and downs than we have seen. Following the initial honeymoon period, those who like him have pretty much stayed with him, while those opposed have not been won over.”

A gender gap continues in the governor’s favorability ratings, with men preferring him over women, 49 percent to 43 percent. Conversely, more women feel unfavorable, 45 percent to 38 percent. Women are also more prone to give Christie a “D” or “F” on his job and men are more likely to bestow an “A” or “B.”

More Republicans (85 percent) feel favorably toward Christie than Democrats who feel unfavorably (61 percent). Independents are split at 43 percent favorable and 42 percent unfavorable.

Christie’s professional, personal traits

Since August 2010, the Rutgers-Eagleton Poll has been asking voters to describe Christie with characteristics drawn mostly from media accounts. The governor’s high point came in April 2011 when more than half said smart, strong leader and independent applied very well. More than 40 percent called him a reformer. Today, 50 percent choose the first three and only 31 percent say reformer describes him very well.

Christie’s negatives have increased since last October. The new results are similar to those of April 2011 and represent the strongest negative responses seen over time, with 56 percent saying arrogant describes the governor well, along with 44 percent self-centered and 41 percent bully.

Although 62 percent of respondents call Christie stubborn, this trait has different connotations among supporters and detractors. “Stubborn, the top trait, is both a positive and a negative,” said Redlawsk. “Eighty-one percent of those who feel unfavorably about Christie say the word fits very well but so do 48 percent who like the governor.”

Not surprisingly, more Democrats choose negative traits to describe Christie while his backers choose positives. Stubborn is the Democrats’ top choice at 76 percent while strong leader tops the poll for Republicans (79 percent). Republicans are least likely to say bully describes Christie (12 percent) and Democrats are least likely to call him fair (10 percent). Independents are much more divided, giving relatively equal weight to both positive and negative traits.

“One reason why the governor’s favorability rating and job performance stay in a narrow range is the strong reactions people have to him on both sides,” said Redlawsk. “These reactions are grounded in perceptions of the governor tapped by this series of trait questions.”

Men are more likely to characterize Christie as smart and a strong leader. Women are more apt to say independent applies. Men are also more likely describe Christie as fair. Both sexes equally agree about the appropriateness of the negative labels applied to the governor.

“This suggests the gender gap is driven more by a less positive view of the governor’s traits than a more negative view among women,” said Redlawsk. “Men are more likely to think the governor is effective as well, which may drive some of the difference.”

Emotional Responses to Christie

Voters also were asked how they felt when hearing or reading about Christie (proud, enthusiastic, worried, or angry). Compared to last October 2011, more voters express worry and anger about the governor, while positive emotions show little change. Women are somewhat more likely than men to express the negative emotions. Not surprisingly, those who do not favor Christie are much more likely to be worried (81 percent) or angry (76 percent); those in his corner are proud (67 percent) and enthusiastic (66 percent) but yet are less likely to express positive emotions than opponents are to be negative.

“Emotions drive a great deal of evaluation of the governor,” Redlawsk said.


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Filed under Chris Christie, Christie NJ Rating

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