A Closer Look by the ECPIP Staff … Senator Cory Booker: On the Rise to 2016?

As we gear up for our next Rutgers-Eagleton Poll – the big 200th in 44 years of polling New Jersey! – our student staff takes a closer look at some of the data from our October survey that we have not yet had a chance to fully explore.

Senator Cory Booker: On the Rise to 2016?

By Evan Covello

Evan Covello is a sophomore at Rutgers University. Evan is a research assistant with the Eagleton Center for Public Interest Polling and the Rutgers-Eagleton Poll.

***

With only a few months to go until the primaries are underway, speculation regarding potential running mates will be heating up as the parties narrow down their fields. New Jersey’s own U.S. Senator Cory Booker, has emerged as a potential 2016 running mate for Former Secretary of State Hillary Clinton, who currently leads the national polls for the Democratic nomination. As such, it is a good time for us to revisit Sen. Booker’s numbers – at least within his home state.

In his home state of New Jersey, 54 percent of registered voters have a favorable opinion of Senator Booker, with only 21 percent unfavorable toward him. Race influences Booker’s high favorability; Booker’s favorability is higher among those who identify as being non-white (59 percent) as opposed to those who identify as white (52 percent). Specifically, 80 percent of those who identify as black are favorable of Senator Booker, with only 8 percent saying they are unfavorable.

Age is also a large factor in Booker’s high favorability. Those who fall between the ages of 18-29 are favorable of Senator Booker at 51 percent, with 13 percent unfavorable, and 36 percent responding that they have no opinion or do not know. Although Booker’s favorability rises with age, so do negative feelings toward him, and the gap between those who view him favorably and unfavorably decreases. For example, those 50-64 years old have a higher favorability of Senator Booker (54 percent), but 26 percent are unfavorable – a 28-point gap, compared to a 38-point gap among millennials. Millennials – who, just like the Senator, are know for their tech savvy ways – have been a key demographic for Sen. Booker during his time in New Jersey.

Another demographic that one would normally expect to be a large support base for Democratic candidates would be women. The Center for American Women and Politics addresses the issue of the gender gap between the two political parties, showing that women are more likely to register as Democrats than as Republicans and are more likely to register as Democrats than men. With Booker being a Democrat, we would expect support among women to be a strong factor in his high level of favorability. Gender is not statistically significant for Sen. Booker, however, as there is very little difference between men (53 percent) and women (54 percent) who are favorable toward him.

With strong ratings throughout New Jersey – especially among those groups that make up a large portion of the Democratic base – Sen. Booker may be a great addition to a Clinton presidential ticket for 2016, especially with key demographics.

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Filed under 2016 President, Cory Booker, Hillary Clinton, Uncategorized

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